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CGD Policy Blogs


Beyond ARVs

Post by Andy Jeninga*

Yesterday's New York Times Magazine contained an interesting article discussing the next step to fight AIDS in South Africa: battling cultural perceptions. When a Pill Is Not Enough makes clear early on that increased distribution of medicines and the such has been a great achievement, but that "it cannot penetrate what has become the most difficult terrain in AIDS work: the insides of people's heads." Through profiles of various relief organizations and individuals we find that results are no longer necessarily measured by tangible items but by the ability to effectively engage a community.