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Design and implementation of strategic communication programs for development policy research; communications measurement; web and e-mail strategies; publication management
Lawrence MacDonald was vice president for communications and policy outreach at the Center for Global Development. A development policy communications specialist and former foreign correspondent, he worked to increase the influence and impact of CGD's research and analysis by leading an integrated communications program that includes events, publications, media relations, online engagement, and government and NGO outreach. He also hosted a weekly podcast, CGD’s Global Prosperity Wonkcast, and serves frequently as chair for public events at CGD and elsewhere.
Before joining the Center in October 2004, MacDonald was a senior communications officer at the World Bank where he provided strategic communications advice to chief economists, coordinated the preparation of research publications, created the World Bank Research web site, and was founding editor of the Bank's Policy Research Report series. Before that he worked for 15 years in East and Southeast Asia as a reporter and editor for The Asian Wall Street Journal, Agence France Presse and Asiaweek Magazine, during which time he lived in Taiwan, Hong Kong, Beijing, Seoul, and Manila. His Mandarin is less fluent than it used to be but still serviceable.
My guest on the Wonkcast this week is Scott Morris, a senior associate here at CGD and former deputy assistant secretary at the US Treasury, where he oversaw US ties with the multilateral development banks.
Scott recently led a study group of CGD colleagues and outside experts that reviewed G-20 efforts to increase financing for infrastructure in developing countries. The group produced a short note proposing five new deliverables for the G-20 on infrastructure finance. (See Scott’s blog post with Madeleine Gleave for an even shorter version.)
Is it possible to alter national governments and global institutions so that decision makers can focus on the vitally important longer term challenges, while still dealing with the urgent considerations which crowd their daily agenda? That’s the important and difficult question set before the The Oxford Martin Commission for Future Generations. My guest on this week’s Wonkcast is Ian Goldin, director of the Oxford Martin School and the driving force behind the commission.
This essay by CGD director of communications and policy Lawrence MacDonald and senior fellow and vice president for programs and operations Ruth Levine describes a variety of approaches and techniques that the Center for Global Development has used to achieve its mission: applying the results of rigorous research and policy analysis to help improve the policies and practices of the rich world towards development. It outlines an emerging 12-step program that the Center's staff has applied successfully in a variety of policy contexts, with particular attention to how the Center has tracked the impact of these initiatives. The essay concludes with suggestions for improving the field of policy advocacy impact evaluation more broadly.