From the article:
“…The Ebola outbreak also showed that people need to hear information from trusted sources, particularly in more remote areas, said Gyude Moore, who was deputy chief of staff for the President of Liberia at the time.
People died of Ebola because they did not heed the government’s advice not to touch dead bodies, he said.
‘The president appearing on radio or television is going to reach a limited number of people,’ said Moore, a visiting fellow at the Center for Global Development think tank.
Countries have learned from that and now widely go through religious or traditional leaders to spread health messages, or have volunteers going door-to-door, he said…”
