Ideas to Action:

Independent research for global prosperity

CGD Policy Blogs

 

Why the Private Sector Should Harness Brands’ Market Power: "Stop Funding Hate” Campaign Makes Progress as Lego Withdraws Promotions from UK Tabloid

There are two good reasons to harness the market power of iconic brands. First, policymakers and researchers with evidence-based arguments on migration are struggling to combat the hateful rhetoric of the tabloids. Second, the private sector has an important role to play in ensuring global economic prosperity. Among other things, it should use its power to fight the misinformation, ignorance, and hate directed towards the world’s most vulnerable people.