Post by Andy Jeninga
To some, this might sound like the opening of a comedy routine. To others, it should serve as the kick off of the (Product) RED campaign in the U.S., including the launch of a new RED iPod. The campaign, which has been in progress for about 6 months in Great Britain, enlists numerous high profile companies to design a special RED product line -- a certain percentage of the profits of these products will then go towards existing Global Fund programs. According to a spokesman for the campaign, RED has already raised $12 million and looks to add millions more to the Global Fund coffers with the American launch.